Product Marketing Manager - Sales Enablement
We are looking for a Product Marketing Manager to lead our company's sales enablement team. This position will be responsible for defining marketing strategies and action plans to ensure product availability at points of sale and success in increasing sales. This role is key to our company's growth and profitability.
Responsibilities
Develop marketing strategies and action plans.
Identify product growth and profitability opportunities.
Position the brand and products in the market.
Manage and lead the sales enablement team.
Coordinate with other areas of the company to ensure product availability at points of sale and excellence in customer service.
Define the media plan and specific actions for each product.
Ensure the proper implementation of all marketing tactics.
Conduct market analysis, trend tracking, and customer satisfaction monitoring.
Requirements
Bachelor's degree in Marketing, Business Administration, or related fields.
Demonstrable previous experience in similar roles.
Advanced handling of market analysis and digital marketing campaign tools.
Ability to handle multiple projects and priorities at once.
Leadership and team management skills.
Excellent communication skills and ability to work as a team.
Results-oriented with decision-making ability.
Advanced English.
If you are passionate about Marketing and team management, and have experience leading projects and market analysis, we invite you to apply for our position! We offer a dynamic and challenging work environment, with opportunities for growth and professional development.
Interview Questions
What process did you follow to develop a comprehensive marketing plan that supports sales enablement?
The candidate is expected to describe the process they use to develop marketing initiatives that support sales at every customer touchpoint, from research and analysis to execution and evaluation, including attention to detail and the brand.
How would you measure the success of a product marketing campaign?
The candidate is expected to describe how they would establish and measure key performance indicators (KPIs) to evaluate the success of a product marketing campaign, including defining clear business objectives and identifying the right KPIs to track and improve.
How do you manage and lead a product marketing team?
The candidate is expected to describe their approach to building and leading an efficient product marketing team aligned with business strategy, including defining roles and responsibilities, motivating team members, managing performance, and creating a collaborative work culture.
What approach do you use to understand the market and customer needs?
The candidate is expected to describe the different market research techniques and methods they use to truly understand customer needs, market trends and attitudes, customer segmentation, and identification of market opportunities for the sales enablement process.
How do you handle and prioritize multiple marketing projects at once?
The candidate is expected to describe their approach to managing workload and simultaneous projects, prioritizing and delegating tasks, and managing limited resources to achieve established marketing objectives, including identifying critical building blocks and key delivery dates.
How do you measure and manage ROI in product marketing?
The candidate is expected to describe their approach to measuring and managing return on investment in product marketing, including evaluating the direct and indirect costs and benefits of marketing activities, monitoring lead and sales generation, and identifying areas for improvement in the sales enablement process.
How do you collaborate with the sales team to create materials and messaging that truly help them close deals?
The candidate is expected to describe how they work with the sales team to identify their needs, develop useful product materials and messaging (such as presentations, guides, or talking points), and gather feedback to continuously improve them.
Recommended Evalart Tests
Complete DISC test
Complete DISC test with 28 pairs of questions. This test provides a description for each of the DISC dimensions, in addition to the profile (of the 15 classic profiles) that corresponds to the candidate.
Leadership Test
Leadership test that measures the main characteristics of leaders: Assertiveness, Emotional Intelligence, Organization, Inspiration, Strategic Capacity, Communication, Emotional Intelligence, and Charisma. The test provides a global description and a description for each evaluated area.
Complete Intelligence Test
Intelligence Test that measures different areas of intelligence and delivers a detailed report for each one: Logical Reasoning, Verbal Aptitude, Numerical Aptitude, and Spatial Intelligence. It also gives an overall score.
Basic Marketing Knowledge Test
Test of basic knowledge of marketing, ideal for profiles June/Recent graduates or profiles that require general knowledge of marketing.
Advanced English Test
Quick English test for advanced English profiles.
Want to improve your hiring process?
Start using psychometric and technical tests today, at no cost.